A Curious Mind with a Commercial Instinct
I’ve been selling things for as long as I can remember.
Candy. Homemade muffins. Accessories. My mother’s crispy cauliflower. Mobile phone credit. Fried snacks. Even earthworms for university practicals and gold bar.
Looking back, I realize it was never really about the things I was selling.
I was fascinated by people, problems, value, and the question of why someone would choose to buy something.
That curiosity eventually shaped my career.
I started in sales and business development, where I learned how to understand customers, build relationships, negotiate, and turn conversations into business. I then explored digital marketing and growth, learning how data, creativity, and experimentation can drive acquisition and revenue.
My curiosity took me further into entrepreneurship. I co-built a construction business, working across marketing, business development, operations, administration, and everything in between.
I later pursued an MBA in Entrepreneurship at Institut Teknologi Bandung, where I explored business and marketing through both practice and research.
Today, I work in B2B technology sales, helping businesses explore technology solutions for their operational and digital challenges.
Across all these chapters, one thing has remained constant:
I like figuring things out.
I enjoy understanding how things work, identifying what isn’t working, and finding a better way forward.
That’s probably the simplest way to describe what I do.
I build. I learn. I solve. And I keep moving.